La Une · Property
Serre Chevalier: the Alpes du Sud resort quietly outperforming its northern rivals
This newspaper's territory has, until now, meant the north — Chamonix, Megève, the Tarentaise. But south of the Écrins, a fortified medieval town and a 250km ski domain have been quietly delivering the numbers northern buyers have priced themselves out of. It is time we said so.
Every edition of this newspaper has, so far, been a newspaper of the north. Chamonix, Megève, Val d'Isère, the Tarentaise valleys — the territory where this publication's readers have historically bought, and where its advertisers sell. That territory has a problem its residents rarely say out loud in public: it has become extremely expensive, driven as much by Geneva's gravitational pull and Paris money as by anything to do with skiing itself.
Two hundred kilometres south, across the Écrins massif, a different Alps has been quietly building one of the largest connected ski domains in France, in a region this masthead's own tagline names — Alpes du Sud — and has almost entirely failed to cover. That changes today…
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La Une · Property
